What would you do with six hours back?

Done for the day
in 6 minutes.And in 4 months of 6-minute mornings, he’s up 90.3%.


A trader Don Kaufman has trusted for years calls it THE SWITCHBOARD — one screen that shows him, before the market opens, the one price that’s going to decide the day.

He places a simple trade and gets on with his morning. By 9:36 he’s done, and he won’t look at a chart again.

Register now to watch Don reveal THE SWITCHBOARD live for the first time.

Plus: one live attendee will win $2,000 cash just for showing up.

*Also opts me in to TheoTrade’s text alerts. Message and data rates may apply.

Thursday, September 17 · 2:00 PM ET · Live · Free

Seats capped at 500. A small group gets access to the screen first — Don explains how on Thursday, and how you can be part of it.

THE SWITCHBOARD

You’ve had a trade where everything lined up and you still lost.

What stopped you wasn’t on the chart.

So what is he looking at?

What THE SWITCHBOARD actually shows him.

Some mornings the market can’t go anywhere, and there’s no way to tell from a chart.

Something stops it, and it happens every single day. Almost nobody can see it coming. On Thursday he shows you what it is.

He calls it THE SWITCHBOARD. On Thursday he’ll tell you why.

Everyone else is reacting to what price just did. He’s reading what’s already been decided.

That’s why he doesn’t need to watch charts all day.

On Thursday, you’ll be looking at the same screen he is.

And you don’t need 23 years to read it. That’s the whole point of building it.


Two wildly different ways to read the market.

What everyone else looks at

6 hours

  • Charts — a picture of what already happened
  • Indicators built from that same past price
  • Forty names on a watchlist to scan
  • Sit there and wait for something to show up
What he looks at

6 minutes

  • One screen, before the market opens
  • One price — the one that decides the day
  • A trade left sitting at it
  • Then he’s gone. No chart watched all day.

Charts show you what price already did. THE SWITCHBOARD shows him the one price that’s going to decide the day, before the market opens.


What his morning looks like now

SIX MINUTES, THEN HIS DAY BACK.

6 minutes. Done for the day.

One screen. One trade left sitting right there. Then he’s gone.

It happens or it doesn’t, and he isn’t there either way. No chart watched at any point in the day.

Around half an hour a week, all of it scheduled.

That’s what THE SWITCHBOARD really bought him: his day back.


May 5 — September 9, 2026

Don’t take his word for it. Every one of the 71 trades goes on screen.

71 documented trades. May 5 through September 9. Nothing left out.

Here’s what happened.

-10.4% · BACK TO A NEW HIGH IN 7 DAYS $1,000 5 MAY $1,903 9 SEP
+90.3%On a $1,000 base
63.4%Win rate · 71 trades
5 of 5Months green
11Went to zero

11 of those 71 trades lost everything. Not down a bit — to nothing. The account still finished at $1,903.

Real trades, real dates, shown on a $1,000 base. Before commissions. Past performance does not indicate future results.


Show me THE SWITCHBOARD →

Thursday, September 17 · 2:00 PM ET · Live

Seats capped at 500. A small group gets access to the screen first — Don explains how on Thursday, and how you can be part of it.


Who is he?

Don isn’t naming him until Thursday.

Chartered Market Technician. 23 years in this business.

13 of those years inside thinkorswim and TD Ameritrade, on the team that ran education for millions of retail traders. He had a job and a family — he didn’t have another 6 hours to trade his own account.

So he built a way to need 6 minutes instead.

Don has trusted him for years. On Thursday he introduces him, and you see the screen for yourself.


Thursday, September 17 · 2:00 PM ET · Hosted by Don Kaufman

What he’ll show you.

Don Kaufman

Don Kaufman

TheoTrade Chief Market Strategist · 13th employee at thinkorswim

Thursday, September 17 · 2:00 PM ET

The first time THE SWITCHBOARD has ever been shown in public.

Don Kaufman brings on a trader he’s trusted for years. You see the screen. You see all 71 trades — wins, losses and the ones that went to nothing.

It happens once, it happens live, and one attendee in the room leaves with $2,000 in cash.

Show me THE SWITCHBOARD →

Thursday, September 17 · 2:00 PM ET · Live

Seats capped at 500. You must be on the call to win the $2,000.
A small group gets access to the screen first. Don explains how on Thursday, and how you can be part of it.